Lenovo® bringing more branding and marketing strategies for MEA
Chinese MNC and computer manufacturing giant, Lenovo, has already carved a niche with its power packed gadgets. After making it big in the market arena, the tech giant has officially declared that a new plan is on the rolling. The plan aims at introducing an array of brand awareness strategies and other marketing initiatives, specifically in the Middle East and Africa.
Africa has shown a potential growth for Lenovo over the years. Hence, the move has been initiated there to raise the brand awareness as well as to increase the footprint of the company in terms of business and the brand value.
As per Lenovo, the commendable growth being experienced by the corporation in the MEA region as well as across the world has been achieved due to the prior crafted strategies. These strategies primarily focus on geographical coverage. The global market share of Lenovo is 12.2% and is further growing, thanks to these well laid strategies.
Jack Lee, Corporate Vice President, Lenovo Middle East and Africa, said “the growth the company is experiencing can be attributed to the decision that it has made which has seen it divide the MEA market to bring more focus and targeted channel initiatives.”
Lee further added, "We have divided the MEA coverage into four regions namely Gulf, KSA, MENA, and Sub-Saharan Africa.
Lenovo is also investing in these marketing and branding strategies, which are highly sensitive concerning both market and channel development in the MEA region. Exhibitions and conferences have also been a great platform to increase the popularity.
Marketing and branding are the pivotal activities that are the very soul of any successful business. Lenovo, by effectively planning out such strategies, is creating more new opportunities for growth.